Origin Multimedia Design


What exactly is Brand Identity

The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.

  • Brand is the perception of the company in the eyes of the world.
  • Branding involves the marketing practice of actively shaping a distinctive brand
  • Brand Identity is the collection of all brand elements that the company creates to portray
    the right image of itself to the consumer.

Let’s dig a little deeper. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Once you’ve figured out the building blocks of your design ideas, it’s time to work with one of our designers to bring your brand identity to life and translate who you are as a brand into tangible design assets you can use in your marketing. Your brand identity can be expressed in any number of elements. Depending on the nature of your business, one asset or another may be more or less important. For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages.


Why is a Logo so Important?

Your logo is not just a fancy graphic adorning your website or stationery - it's a representation of your business philosophy, your overall direction, and your attitude towards your clients and your business. Your logo design is the sum total of your corporate existence. It basically tells who you are. That is why logo design is such an integral part of the overall brand building; there comes a time when people recognise you by your logo design. Your business logo design, you can easily say, is your "best foot forward" in terms of image building and creating a corporate identity.

A logo done badly with too many cooks and you may come in for some scathing criticism - think 2012 Olympics Logo. Logo design creation is the ultimate design challenge and our competent team of conceptual and graphic designers fully understand this, at Origin Multimedia Design we pride ourselves very highly on creating some outstanding logo designs and corporate identities.

Friendly and approachable yes, we are! Just get in touch to find out for yourself.


Lucy Locket
Branding & Packaging
Photography & Branding