Case Studies
KinArmat
Thanks in large-part to OMD’s long-term social media support, OMD helped transition this sustainable fashion brand from startup to achieving national recognition in Belgium and beyond.
By focusing on brand building, campaign management and digital influencer engagement, OMD helped KinArmat became a truly household sustainable fashion brand. OMD’s contributions included supporting KinArmat’s growth over the years, which has included launching a successful KinArmat Talk Show and winning a worldwide audience of sustainable fashion supporters and advocates.
By telling a powerful story and engaging hand-picked digital influencers internationally, OMD played an integral part in the growth of this exciting e-commerce business.
ImamConnect
A disruptive tech business designed to revolutionize how Islamic services are searched for online globally, ImamConnect has benefited from OMD’s global social media outreach support.
By developing an international campaign strategy, engaging key digital influencers in several countries and engaging social media audiences across different language groups, OMD’s support enabled ImamConnect to have a global launch from its very first month.
By tailoring the ImamConnect story to the values of each social media audience group, this project gained the organic support of influencers, brand ambassadors and audiences alike, giving the project a truly international brand in a disproportionately short span of time.
A Seat At The Table
A non-profit organization aiming at levelling the playing field for disadvantaged communities in Belgium, OMD’s policy insights in Brussels and the EU were utilised on this campaign. By leveraging these insights, alongside a social media engagement strategy, OMD helped raise awareness for important civil society issues and proposed solutions in Belgium.
OMD delivered outreach to several notable ambassadors and influencers in the traditional and social media space. As a result, ASATT gained over a thousand paid members within their first year and held several important engagements Brussels policymakers.
OMD helped scale this non-profit organization’s activities to reach policy audiences in both the United Kingdom and the Netherlands in just two years.
Government of Flanders, Belgium
OMD supported the Belgian Flemish Government in an 18-month campaign to revitalize a government initiative to build a database of media experts and influential voices capable of offering representative commentary on civil society concerns, challenges and potential policy solutions.
By refashioning a traditional campaign into a modern social media one – that included collaboration with influencers, ambassadors, OMD revived a project that had been dormant for close to a decade, turning it into success for the Flanders Government.